Case Study: Les Ambassadeurs Club enhances luxury service and protects personal data with Amazon Web Services (AWS Wickr)

Exclusive London Casino Protects Personal Data and Enhances Luxury Experience Using AWS Wickr

Les Ambassadeurs Club, a luxury members-only casino in Mayfair, London, needed a more secure way to handle sensitive customer data and internal communications while preserving the high-touch experience expected by its 20,000 members. The club faced GDPR concerns, risks from email-based PII sharing, and compliance issues caused by consumer messaging apps, and turned to Amazon Web Services’ AWS Wickr for secure collaboration.

Amazon Web Services implemented AWS Wickr to replace email for internal communications, enable encrypted messaging and file sharing for 200+ employees, and support real-time VIP service updates tied to facial recognition. As a result, 100% of mobile employees were enabled on Wickr, confidential data was better protected with burn-on-read and expiration features, and the club achieved faster coordination, stronger compliance, and a higher standard of personalized service.

Les Ambassadeurs Club

John Diamond

Director of IT