Case Study: Contentsquare achieves 14x growth in enterprise software sales with Amazon Web Services

Contentsquare Scales AWS Marketplace Usage to Increase Enterprise Software Sales by 14x

Contentsquare, a digital experience analytics company, wanted to expand its enterprise software sales and improve how it reached customers through AWS Marketplace. It used Amazon Web Services’ AWS Marketplace Private Offers to create more flexible, customized enterprise licensing options, while also streamlining discovery, procurement, and billing for customers.

Amazon Web Services helped Contentsquare optimize its go-to-market approach and sales infrastructure through AWS Marketplace. The result was faster deal cycles, simpler contract reviews, consolidated billing, and larger long-term contracts, driving a 14x year-over-year increase in enterprise software sales in AWS Marketplace since 2022.

Contentsquare

Lucie Buisson

Chief Product Officer