Case Study: CMP.LY achieves real-time, massively scalable social analytics with Amazon Web Services (AWS Lambda)

CMP.LY - Customer Case Study

CMP.LY is a New York–based startup that provides social media monitoring, measurement, insight, and compliance solutions for Fortune 100 companies and leading agencies. As inbound traffic from multiple social platforms grew, their infrastructure couldn’t process the scale and variety of data fast enough—causing long queue times—and they needed to handle tens of thousands of requests and millions of compute functions per hour while integrating with Amazon S3, SQS, and Kinesis.

CMP.LY moved core processing to AWS Lambda, using event triggers from S3, Kinesis, and SQS to process incoming traffic within milliseconds and automatically scale without additional provisioning. The team uploaded existing code in days, cut server maintenance, improved overall performance, and restored consistent, real-time analytics delivery for customers.

CMP.LY

Michael De Lorenzo

CTO