Case Study: Cloudinary achieves up to 30% better performance with Amazon Web Services CloudFront Functions

Cloudinary Customers See Additional Performance Boost of About 30% Using CloudFront Functions

Cloudinary, a cloud media management company, was looking to improve content delivery performance for its customers, especially for lightweight applications that needed lower latency and high scalability. To evaluate options, Cloudinary tested Amazon Web Services offerings, comparing Lambda@Edge with CloudFront Functions using third-party performance tools across 64 global locations.

Amazon Web Services helped Cloudinary determine that CloudFront Functions delivered about 30% better performance for lightweight workloads, with faster response times and lower browser rendering time. After implementation, Cloudinary customers saw 20–30% better response times in about two weeks, along with estimated cost savings of 30–40% overall and up to 75% for one customer. These gains also helped improve SEO rankings, click rates, and conversion rates.

Cloudinary

Sunny Ho

Director of Technology Partnerships