Case Study: ClicksMob achieves 99.999% availability and on-demand scalability with Amazon Web Services

ClicksMob - Customer Case Study

ClicksMob is a global ad‑tech startup that connects advertisers and publishers to deliver high‑quality mobile traffic across iOS, Android and Windows Phone. Facing rapid growth—traffic rose 400% in 2015—and running key services on leased physical servers, the company needed a reliable, scalable, managed infrastructure to maintain service continuity and make the best use of its small R&D team.

ClicksMob migrated fully to AWS in one month, using EC2, Amazon RDS for PostgreSQL, DynamoDB, S3, Route 53, Auto Scaling, Elastic Load Balancing, Kinesis and CodeCommit across multiple Availability Zones. The move cut IT maintenance nearly to zero and infrastructure costs by about 40%, delivered 99.999% availability, handled traffic spikes up to 80% without issues, and reduced time to market by 20%—giving the company the agility to expand offerings and improve traffic quality and analytics.

ClicksMob

Avishai Shoshan

CEO