Case Study: Chumbak achieves scalable, cost-efficient web-store performance with Amazon Web Services

Chumbak Avoids Large IT Investments by Using AWS

Chumbak, an Indian lifestyle and retail brand founded in 2010, faced a rapid shift to online sales—projecting at least 50% of revenue from its web store—and needed a scalable, low‑cost infrastructure that preserved a great user experience. With limited resources and a rapid development cadence (daily code updates), the company required a “pay‑as‑you‑grow” solution that could absorb sudden traffic spikes without tying up developers in infrastructure maintenance.

Chumbak built its web store on AWS using managed services such as EC2 with Auto Scaling, RDS, S3, Lambda, Kinesis, and DynamoDB to enable real‑time personalization and automatic scaling during campaigns. The result: no large upfront IT investments or full‑time administrator, the ability to deploy daily without downtime, consistent performance even when traffic increases tenfold, and a platform to support analytics and future ERP migration—allowing the team to focus 100% on product development.

Chumbak

Karthikeyan NG

Head of Technology