Case Study: Cenique achieves 60% operational cost savings, near‑100% uptime and 40% faster analytics with Amazon Web Services

Cenique - Customer Case Study

Cenique is a Hong Kong–based analytics startup (founded 2012) that provides IntelliSense, an in-store audience measurement and context-triggered digital-signage solution using webcams and Android media boxes to collect anonymous customer data. As the company expanded across Asia and the U.S., its initial three-server setup in Hong Kong and Singapore caused downtime, slow connections, and unacceptable delays in real-time analytics and content delivery, so Cenique needed a secure, cost-effective platform that could scale rapidly without reworking its Linux/Java stack.

Cenique migrated to AWS in one month, deploying EC2, S3, CloudFront, Elastic Load Balancing, Auto Scaling, VPC, and CloudWatch while preserving its existing infrastructure and anonymizing data at the edge. The move cut operational costs by 60%, achieved near 100% uptime, sped analytics up to 40%, enabled one-week market deployments (e.g., Japan), supported 10× customer growth, and improved security with S3 encryption and expiring URLs — freeing the company to pursue new big-data features.

Cenique

Shylesh Karuvath

CoFounder and CEO