Case Study: Buzzdial achieves 96% lower infrastructure costs and on-demand global scalability with Amazon Web Services

Buzzdial - Customer Case Study

Buzzdial, founded in 2011, builds second‑screen experiences that let viewers interact with TV content from phones, tablets, and computers. The company needed an infrastructure that kept costs low during its startup phase, scaled rapidly for high‑profile broadcast events, minimized latency across multiple markets, and avoided large upfront investments and underutilized hardware.

Buzzdial chose AWS and deployed a distributed architecture using EC2, Elastic Load Balancing, RDS, Route 53, S3, and CloudFront, evolving from a monolith to smaller services to enable agile development and fast provisioning. The result: the company can scale in 10–15 minutes to support tens or hundreds of thousands of users (it handled 50,000 users and 32 million data points in a UK event), achieved >99.99% availability and <400 ms latency globally, cut infrastructure costs by about 96% over 2–3 years versus a physical deployment, and reduced administration to a fraction of a full‑time role.

Buzzdial

Ross Howard

Cofounder and Senior Vice President