Case Study: BrightRoll achieves scalable, cost-efficient petabyte-scale video-ad delivery with Amazon Web Services

BrightRoll - Customer Case Study

BrightRoll is an independent, programmatic video-advertising platform that connects buyers to over 15,000 websites and mobile apps and powers video ads for many top advertisers. Faced with rapid growth—processing tens of billions of events and storing multiple petabytes of data while meeting strict real-time-bidding latency—BrightRoll moved off leased servers and a CDN that couldn't keep up, requiring a scalable, cost‑efficient infrastructure.

BrightRoll rebuilt its stack on AWS (EC2, S3, EMR, SQS, CloudFront, CloudFormation), enabling it to process ~30 billion data points/day, handle multi‑petabyte data feeds, support sub‑100ms bidding, and deliver nearly 3 billion video ads/month. The quick CloudFront migration (under two weeks) and AWS elasticity cut costs (CloudFront ~25% cheaper than the prior CDN) and reduced operational friction—allowing faster deployments, large‑scale analytics at low daily cost, and the ability to scale to hundreds of petabytes per year.

BrightRoll

Kenneth Cheung

Senior Director of Engineering