Case Study: BQool doubles paid users and achieves 99.999% availability with Amazon Web Services

BQool - Customer Case Study

BQool, founded in 2012 in Taiwan, offers Amazon sellers a one-stop suite of tools for repricing, feedback, and review management. The company needed a scalable, secure, and globally credible infrastructure it could operate with a small team and pay for monthly—on‑premises or basic hosting proved unscalable and vulnerable to outages and attacks, threatening growth and customer trust.

Migrating to AWS (EC2, S3, RDS SQL Server, SQS, SES, VPC) gave BQool the scalability, availability, and security it needed. The move enabled rapid provisioning and faster product launches, supported growth from 10 to 1,000 paid users with 99.999% infrastructure availability, absorbed a post‑Chinese New Year surge that doubled paid users without performance loss, reduced staffing needs, and improved market credibility—especially in China.

BQool

Magnus Wang

Chief Technology Officer