Case Study: Blockbuster achieves 50% IT cost reduction and rapid Nordic expansion with Amazon Web Services

Blockbuster - Customer Case Study

Blockbuster, operated by Danish TDC Group, delivers transactional video-on-demand across the Nordics and needed to expand from Denmark into Sweden, Finland, and Norway. The company faced the dual challenge of rapidly scaling to support thousands of new subscribers while delivering high-quality, personalized streaming—without the prohibitive cost and maintenance overhead of building and running additional on-premises data centers.

Blockbuster migrated its platform to AWS, using services such as Elastic Beanstalk, EC2, S3, CloudFront, and Lambda, and partnered with NPAW for analytics and personalization. A three-person team implemented the solution in nine months, launching in summer 2017; the service gained 10,000 subscribers in six weeks, reduced IT costs by 50%, halved IT-maintenance workloads, and improved customer personalization and delivery quality.

Blockbuster

Henrik Loop

Chief Technical Officer