Baobab Reduces Production Time and Costs by Procuring through AWS Marketplace

Baobab Group is a digital financial inclusion company that focuses on serving individuals, micro-entrepreneurs, and small businesses in Africa and China. Initially purchasing solutions directly from independent software vendors, Baobab discovered several benefits to licensing software through AWS Marketplace. Not only was the company able to accelerate production from one week to four hours, but it also reduced its annual licensing cost by 12 percent. After the smooth and easy installation of Palo Alto Networks’ firewall, the company plans on transitioning its procurement of Splunk’s solution through AWS Marketplace as well.