Case Study: Avazu achieves global low-latency scale and real-time ad analytics with Amazon Web Services

Avazu - Customer Case Study

Avazu is a global programmatic advertising company that serves over 1,000 customers in 200 countries and processes more than 20 billion impressions per day. Faced with extreme scale, high concurrency, geographically dispersed users, and the need for real-time big-data analysis and fraud detection, Avazu required a highly available, low-latency, and scalable infrastructure to maintain system stability and deliver precise ad targeting.

By moving its advertising platforms to AWS and adopting services such as Amazon EC2 with Auto Scaling, Route 53, ElastiCache, Aurora, Kinesis/Firehose, Redshift and S3, Avazu achieved predictable low-latency global access, fast big-data processing, and automated scaling. The migration delivered stable operations (no reported platform issues), reduced access delays to under 200 ms, enabled efficient real-time analytics and anti-fraud engines, lowered costs through elastic provisioning, and accelerated app development and global deployment.

Avazu

Zhang Zhihui

IT Operations Manager