Case Study: Automobili Lamborghini achieves 50% infrastructure cost reduction and rapid scalability with Amazon Web Services

Automobili Lamborghini - Customer Case Study

Automobili Lamborghini, the Italian maker of elite luxury sports cars, faced an aging website infrastructure that was costly to maintain, lacked bandwidth optimization and scalability, and could not support new online initiatives or growing visitor demand. The company needed to launch an updated site quickly to handle traffic spikes and reduce running costs.

Lamborghini moved to AWS for scalable, flexible cloud infrastructure using ELB, EC2, RDS, S3, CloudFront and CloudWatch, integrated with TYPO3 on a LAMP stack. The new site was built rapidly—development and test prepared in days and the site live in under a month—supported a 250% traffic burst for a product launch, cut infrastructure costs by 50%, improved performance and scalability, and dramatically reduced time-to-market.

Automobili Lamborghini

Roberto Ciacci

Digital Marketing Manager