Case Study: Atresmedia scales to 5 million users and achieves high availability with Amazon Web Services

Atresmedia - Customer Case Study

Atresmedia, one of Spain’s largest private media groups with TV, radio and digital channels, needed to rapidly modernize to reach younger, digitally savvy audiences. To launch new streaming platforms (Atresplayer and Flooxer) and support major live events, the company needed a highly available, scalable infrastructure to handle unpredictable traffic spikes and enable faster product development.

Atresmedia moved to a hybrid AWS architecture using EC2, S3, RDS, DynamoDB, ElastiCache and CloudFront, which let it provision environments in minutes instead of days and deliver 4K/360° streaming reliably. The result: capacity grew from an on‑premises 200,000 users to 5 million (with thousands joining daily), 99.9% availability, successful live events with tens of thousands of simultaneous viewers, and much faster time‑to‑market for new digital experiences.

Atresmedia

Raquel Fernández

Head of Digital Media Solutions