Case Study: Applica achieves real-time, scalable, cost-effective AI moderation processing 4 million posts per month with Amazon Web Services

Applica - Customer Case Study

Applica, a Poland-based AI company, provides semantic moderation that automatically filters racist, sexist, threatening, or otherwise inflammatory user comments for major media portals—processing more than 4 million posts a month with about 96% accuracy. The business faced unpredictable spikes (5–50 posts per second) and strict service-level agreements that demand millisecond responses and 24x7 availability without paying for idle infrastructure.

Applica runs its service on AWS—using Amazon S3 and Glacier for storage and Auto Scaling with Amazon EC2 plus Elastic Load Balancing to automatically scale up to ten times capacity and distribute traffic. The result is cost-effective, on-demand capacity that meets SLAs, processes millions of posts monthly, enables fast, non-disruptive updates and rapid customer onboarding, and has helped customers cut moderation teams (for example, from 12 to 2) while improving operational efficiency.

Applica

Piotr Surma

Associate Director, Managing Director