Case Study: Alt/S achieves serverless scale and faster product delivery with Amazon Web Services (AWS)

Alt/S - Customer Case Study

Alt/S is a New York and Silicon Valley–based startup whose Sportify platform delivers actionable, machine‑learning‑driven sports analytics to millions of fans. To support real‑time analytics, large‑scale pattern mining, varied data sources, and multiple application types (video, fantasy, enterprise analytics), Alt/S needed highly scalable APIs and back‑end services while minimizing time spent on infrastructure provisioning and maintenance.

Alt/S built a fully event‑driven, serverless microservices backend on AWS Lambda (with Amazon API Gateway, Cognito, S3, Redshift, EMR and other AWS services) to handle ingestion, transformation, analytics, machine learning and visualization. The platform now auto‑scales, eliminates server maintenance, runs services on demand to lower costs, and lets teams develop, test and deploy features independently—enabling a complete new product (web app, secure API, user management, data store and predictive analytics) to be delivered and scaled in under four weeks.

Alt/S

Madhav Chinta

Chief Technology Officer