Case Study: ActiveCampaign improves customer experience and scales growth with Amazon Web Services

ActiveCampaign Improves Customer Experience Using Amazon Aurora

ActiveCampaign, a cloud-based SaaS company, needed a database platform that could keep up with rapid growth, rising transactional demand, and the need to improve customer experience at scale. After adopting Amazon Web Services’ Amazon Aurora as its main transactional database, ActiveCampaign managed millions of customer schemas across 61 countries and processed massive query volumes while supporting seasonal and high-traffic workloads.

With Amazon Web Services, ActiveCampaign used Aurora’s managed, auto-scaling, and replica features to add capacity quickly, improve availability, and reduce operational overhead. The company could spin up and scale down clusters in hours, run larger and more efficient workloads, and cut costs by archiving dormant customer data. The result was faster growth support, stronger security, and greater efficiency, all handled by a small engineering team.

ActiveCampaign

Benjamin Doherty

Engineering Manager of the Database Reliability Team