Case Study: ABP News achieves 70% more page views and cuts video upload time to under 1 minute with Amazon Web Services

ABP News Network Increases Page Views by 70% Using AWS

ABP News Network (ANN) is one of India’s largest TV news groups with a growing digital presence (ABPLive.in and ABP Live app) serving tens of millions of monthly visitors. Faced with highly unpredictable traffic spikes—up to six times during major events—and a target to grow from 150 million to 500 million annual page views, ANN’s managed‑service infrastructure was costly, slow to scale, and forced video uploads to take seven minutes, threatening its ability to deliver timely digital news.

ANN migrated to AWS in four months and built an in‑house video and analytics workflow using Amazon S3, EC2, Elastic Transcoder, Kinesis, Redshift, EMR, and Lambda, adopting a serverless architecture for content delivery. The move cut video upload time to under one minute, supported growth to 500 million page views at roughly the same infrastructure cost as 150 million previously, handled peak traffic spikes reliably, sped product launches, and enabled cost control and future expansion into new services like ML/AI.

ABP News

Retesh Gondal

Head-Digital Technology