Case Study: 123RF achieves 95% cost reduction and faster content screening with Amazon Web Services

123RF Technology Empowers Developers to Solve Business Challenges with AWS Training and Certification

123RF, a stock photos and creative assets company, needed a more accurate and scalable way to moderate AI-generated images and improve multilingual content discovery. Working with Amazon Web Services, the company explored generative AI to replace manual review and overcome the high cost and inconsistent quality of its existing translation approach.

Amazon Web Services helped 123RF implement Anthropic Claude 3 on Amazon Bedrock for content screening and batch translation. The result was flagging inappropriate content in 1–2 seconds, image screening that is 10–100x faster, and a 95% reduction in batch translation costs across nine languages, dropping from $120,000 to $6,000.

123RF

Phoebe Liew

Chief Technology Officer