Case Study: WebEngage achieves 100M+ daily events scale and 40% cost savings with Amazon SES

WebEngage - Customer Case Study

WebEngage, a Mumbai-based marketing cloud that helps more than 40,000 businesses engage customers across email, web, mobile, and push, needed a highly scalable, cost‑effective platform to ingest large volumes of data and deliver time‑bound messages. To meet those demands and avoid heavy upfront IT costs, WebEngage adopted AWS and recently started using Amazon SES to support its email marketing campaigns.

Using AWS services (EC2, S3, Redshift, CloudFront, Elastic Load Balancing) alongside Amazon SES for email, WebEngage built an auto‑scaling infrastructure that cut costs by about 40%, scaled event processing from 1 million/day to over 100 million/day, and reduced product development and staging time by roughly 25%. Amazon SES supported their email throughput while the overall AWS‑based solution lowered IT overhead, enabled faster feature rollouts, and helped the company win new customers globally.

WebEngage

Ankit Utreja

Co-Founder