Case Study: Grab enhances customer engagement with Amazon SES

Grab Powers Customer Engagement Across Southeast Asia with Amazon SES

Grab, a leading superapp in Southeast Asia, needed a reliable way to send transactional and marketing emails to more than 34 million monthly transacting users across its deliveries, mobility, and digital financial services businesses. The company wanted to improve customer communication and engagement without having to manage email infrastructure itself, and it used Amazon SES to help meet those needs.

Amazon SES provided Grab with scalable email delivery for ride and delivery receipts, notifications, payment-related messages, and automated marketing campaigns. With Amazon SES, Grab increased customer engagement, improved inbox deliverability monitoring through reputation dashboards, and freed teams from backend infrastructure maintenance while supporting millions of users across the region.

Grab

Paul-Eric Licari

Regional Head of Group Business Development