Case Study: Daily Voice achieves scalable, cost-effective delivery of 200,000 daily emails with Amazon SES

Daily Voice - Customer Case Study

Daily Voice, a digital local-news publisher covering 43 towns in Connecticut and New York, faced growing operational and scaling challenges with its VPS-based infrastructure and an overworked system administrator. The newsroom also depends heavily on daily email digests to drive readership, sending roughly 200,000 messages a day via Amazon SES, so reliable, scalable email delivery and a more automated, resilient platform were critical needs.

Daily Voice migrated to AWS and partnered with Apparatus Infrastructure Services to manage the environment, adopting Amazon SES for high-volume email delivery alongside Amazon EC2, Amazon RDS, Amazon CloudFront and Auto Scaling to handle traffic spikes. With Amazon SES ensuring consistent reader outreach, Daily Voice scaled traffic ~40%, reduced infrastructure costs by about 50% (saving over $15,000 annually via Reserved Instances), and dramatically lowered resource requirements thanks to CloudFront — while maintaining fast page loads and reliable uptime.

Daily Voice

Travis Hardman

Chief Technology Officer