Case Study: Spuul achieves real-time analytics and rapid business decisions with Amazon Redshift

Spuul - Customer Case Study

Spuul is a Singapore-based streaming service that delivers Indian movies and TV shows to web, mobile and set-top viewers through free (ad-supported) and subscription tiers. Faced with rapid growth, the 20-person company needed a cost-effective, globally scalable infrastructure that could stream high‑resolution video with low latency in key markets, capture rising data volumes (1–1.5 GB/month), and consolidate reporting so product, content and accounting teams could make fast, accurate decisions from a single dashboard.

Spuul built its platform on AWS—using S3 and Brightcove Zencoder for ingest and transcoding, CloudFront for global low‑latency delivery, EC2 with Auto Scaling for the web app, and RDS, DynamoDB, EMR and Redshift for real‑time analytics—plus marketplace tools like Jaspersoft. The solution launched in just over two months, runs with a single admin, delivers scalable, reliable streaming worldwide, and provides real‑time reports in seconds; Spuul now reduces infrastructure costs by thousands, speeds business decisions, and limits content piracy.

Spuul

Michael Smith

Chief Product Officer