Case Study: simpleshow achieves scalable, natural-sounding voice narration for explainer videos with Amazon Polly

How simpleshow uses Amazon Polly to voice stories in their explainer videos

simpleshow, the creator of three‑minute black-and‑white animated explainer videos and the mysimpleshow platform, needed a scalable, natural‑sounding way to narrate user‑generated scripts and reliably sync voice with visuals across languages. To meet that need, they integrated Amazon Polly text‑to‑speech into mysimpleshow so users can select high‑quality, computer‑generated voices for their explainer videos.

simpleshow uses Amazon Polly with SSML to request precise speech timings and MP3 audio, enabling exact synchronization of narration and illustrations, and leverages Polly’s pronunciation lexicons to handle compound words and custom names. The AWS-native integration was straightforward and helped simpleshow optimize TTS costs, simplify maintenance and operations, improve scalability, and expand multilingual support—making Amazon Polly a core AI service for mysimpleshow’s voice narration.

simpleshow

Hans-Christian Pahlig

Head of IT at simpleshow