Case Study: Wyze Cam achieves frictionless checkout and boosted sales with Amazon Pay

Wyze Cam - Customer Case Study

Wyze Cam, the low‑cost home security camera company known for a passionate community of more than 25,000 members, launched in October 2017 with a $20 price point and reached one million users in 17 months. To scale sales, meet customers “where they already shop,” and reduce checkout friction on its own site, Wyze Cam turned to Amazon Pay to offer a familiar, fast payment option alongside its Amazon storefront.

By integrating Amazon Pay and listing on Amazon, Wyze Cam let customers buy without creating a new account or retyping shipping details, leveraging Amazon’s trusted checkout flow and review ecosystem to boost conversions. Wyze credits this approach—including Amazon Pay—for helping drive rapid customer acquisition and engagement, supporting its growth to one million users and a subsequent $20 million venture funding round.

Wyze Cam