Case Study: Woot drives new customer acquisition and higher spending with Amazon Pay

Woot drives nearly two-thirds of new user registrations with Amazon Pay

Woot, a daily deals e-commerce site, faced the challenge of making the account creation and login process easier for its users, as new sign-ups were a key business metric. To address this, they implemented Amazon Pay, a service that allows customers to register and pay using their existing Amazon account information.

By integrating Amazon Pay, Woot provided a seamless, trusted checkout experience that takes just a few clicks. The solution delivered significant results: Amazon Pay quickly drove nearly two-thirds of all new user registrations and accounted for almost a quarter of overall revenue. Furthermore, customers using Amazon Pay spent over 5% more per order than those using other payment options, demonstrating clear business value for the vendor.

Woot

Joy Chang

Senior Product Manager