Case Study: Moda In Pelle achieves higher conversions and lower return rates with Amazon Pay

With Amazon Pay, Moda in Pelle experiences higher conversions and lower return rates

Moda In Pelle, a British footwear, bags, and accessories brand with more than 40 years of history, wanted to improve its eCommerce checkout as online demand grew. The company was also expanding its brick-and-mortar presence and UK department store partnerships, while customers asked for more payment options and stronger trust at checkout. It chose Amazon Pay to meet those expectations.

With Amazon Pay integrated through Visualsoft, Moda In Pelle added a payment option customers already trusted and could use quickly on desktop and mobile. The result was 61% conversion for Amazon Pay transactions versus 49% with other providers, 40% faster checkout, and 15% fewer returns from Amazon Pay customers. Amazon Pay also became the first and most popular payment option on the site, with 9% cart share.

Moda In Pelle

Keith Corrigan

Multichannel Development Manager