Case Study: VOLT Lighting boosts conversion and reduces cart abandonment with Amazon Pay

VOLT Lighting reports a significant improvement in their conversion rate with Amazon Pay

VOLT Lighting, a manufacturer and direct-to-consumer seller of professional LED landscape lighting, sought to reduce checkout friction and cart abandonment as it scaled its e-commerce business. To improve mobile checkout convenience and consumer trust, VOLT Lighting prioritized adding Amazon Pay as a payment option, leveraging Amazon’s login and stored payment information to streamline the purchase experience.

By integrating Amazon Pay (alongside other cart and checkout optimizations), VOLT Lighting made it easier for customers to complete purchases and saw immediate, measurable gains: sessions proceeding to checkout rose 51% (mobile up 85%), conversion rate improved 52% (mobile up 91%), and new visitors increased 44% year‑over‑year in the 30 days after adoption. Amazon Pay both reduced cart abandonment and boosted customer satisfaction, with positive feedback reported by VOLT Lighting’s support team.

VOLT Lighting

Matthew Rehm

E-commerce Manager