Case Study: VOLT Lighting boosts conversions and mobile sales with Amazon Pay

VOLT Lighting boosts conversions by 52% with Amazon Pay

VOLT Lighting, an online retailer of professional-grade landscape lighting, faced the challenge of keeping pace with its rapid growth and improving its e-commerce user experience to reduce friction and cart abandonment. To address this, the company chose to integrate Amazon Pay as a payment option on its website.

By implementing Amazon Pay, VOLT Lighting provided customers with a secure and convenient checkout process using their existing Amazon accounts. The solution from Amazon Pay delivered significant results, including a 52% increase in overall conversions and a 91% increase in mobile conversions. The vendor also helped drive a 44% increase in new visitors, leading to a notable improvement in business performance.

VOLT Lighting