Case Study: VOLT Lighting boosts conversion and reduces cart abandonment with Amazon Pay

VOLT Lighting boosts checkout conversion by 52% with Amazon Pay

VOLT Lighting, a seller of professional-grade LED landscape lighting, faced the challenge of reducing customer friction and cart abandonment on its e-commerce site to boost its conversion rate. To address this, the company chose to implement Amazon Pay as a trusted and convenient payment option to improve the user experience, particularly for its growing mobile audience.

By integrating Amazon Pay, VOLT Lighting provided a seamless checkout process that leveraged customers' existing Amazon accounts. This solution delivered significant results: sessions proceeding to checkout increased by 51%, the overall conversion rate improved by 52%, and new website visitors grew by 44% year-over-year. Amazon Pay was credited with reducing abandonment and increasing customer satisfaction.

VOLT Lighting