Case Study: The Entertainer achieves 40% faster online checkouts with Amazon Pay

The Entertainer reduces online checkout times by 40% with Amazon Pay

The Entertainer, a fast-growing UK toy retailer with 150 stores and a busy ecommerce site (TheToyShop.com), needed a quick, scalable checkout for its largely mobile and seasonal customer base. To speed mobile purchases and handle holiday traffic on its SAP Hybris platform, The Entertainer integrated Amazon Pay as a payment option so shoppers could log in and check out without re-entering delivery or card details.

By adding Amazon Pay, The Entertainer let customers use existing Amazon credentials to remain on-site and complete purchases 40% faster than the native checkout, driving a 10% year‑over‑year rise in completed purchases and 14% higher conversion for Amazon Pay users versus card users. Amazon Pay’s fraud detection also reduced risk (including for click-and-collect orders) and strengthened customer trust, improving mobile conversion and overall checkout performance.

The Entertainer

Rob Wood

Head of Online, The Entertainer