Case Study: TB12 streamlines checkout and enhances customer convenience with Amazon Pay

TB12 Sports is changing the fitness game by focusing on recovery

TB12, Tom Brady’s global health and wellness company, offers supplements, apparel, in‑person and virtual training, and recovery services. Facing the need to make purchasing simple for holiday shoppers and members buying products or virtual services—especially during COVID‑19—TB12 integrated Amazon Pay to streamline the checkout experience.

Using Amazon Pay, TB12 simplified payment by letting customers pay with their Amazon accounts, reducing friction at checkout and improving convenience for gift and product purchases. While specific sales metrics were not disclosed, Amazon Pay helped TB12 make checkout easier, supporting smoother online conversions and a better customer experience during peak and pandemic-driven shopping.

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