Case Study: Sunday Citizen achieves socially conscious ecommerce growth with Amazon Pay

Sunday Citizen is building a conscientious bedding business for uncertain times

Sunday Citizen is a small bedding and loungewear brand that began by solving a simple problem—finding softer hotel blankets—and scaled into luxury blankets, loungewear and therapeutic weighted blankets while keeping social responsibility and sustainability front of mind. Featured by Amazon Pay, the company faces the challenge of growing product lines, expanding charitable efforts like a One for One blanket program, and introducing eco-friendly materials, all with a team of just 10 employees.

In the case study presented by Amazon Pay, the vendor highlights Sunday Citizen’s approach and helps raise the brand’s visibility; the profile shows how the company refined new products (including quartz- and amethyst-lined weighted blankets), plans a One for One distribution program, and is integrating sustainable yarns from ocean plastic. Amazon Pay’s story placement underscores Sunday Citizen’s continued product expansion and mission-driven impact, though the case study does not provide specific quantitative metrics.

Sunday Citizen