Case Study: Simon Jersey converts new visitors into customers with Amazon Pay

Simon Jersey acquires new customers with Amazon Pay

Simon Jersey, a long-established supplier of workplace uniforms and workwear, wanted to expand from business-only sales into direct-to-consumer e-commerce but struggled to convert new website visitors into buyers. To build trust and improve conversions, Simon Jersey added Amazon Pay as a payment option on its site.

Amazon Pay integrated easily with Simon Jersey’s e‑commerce platform (Visualsoft), letting shoppers use their Amazon login and stored payment details without creating a new account. The change helped convert incoming traffic—Simon Jersey saw an 80% increase in site traffic overall and reported that 90% of customers who chose Amazon Pay were new to the site—boosting consumer confidence and acquisition.

Simon Jersey

Keith Corrigan

E-commerce Manager