Case Study: Scentbird achieves personalized fragrance discovery and a digital makeover with Amazon Pay

Scentbird is taking cues from customer data to generate one-of-a-kind fragrances

Scentbird is a direct-to-consumer fragrance company—dubbed the “Netflix for Perfume”—that offers monthly samples from a catalogue of over 500 scents so customers can discover favorites without buying full bottles. Facing the challenge of guiding shoppers through vast choice and running a seamless subscription service, Scentbird enlisted Amazon Pay to simplify payments and the recurring-billing experience for subscribers.

Using Amazon Pay to streamline checkout and support subscription transactions, Scentbird scaled its personalized discovery model and turned user data into products: roughly 300,000 users contributed millions of data points that informed the Confessions of a Rebel collection, and a Tastemaker Program of over 2,000 testers helped refine options. With Amazon Pay enabling a smoother purchase path, Scentbird has been able to expand personalization, increase engagement, and launch data-driven fragrances based on measurable user input.

Scentbird

Mariya Nurislamova

Chief Executive Officer