Case Study: Rothy’s achieves rapid sustainable growth and retail expansion with Amazon Pay

Rothy’s finds success plunging feet first into manufacturing and marketing innovation

Rothy’s is a direct-to-consumer footwear brand that transforms recycled water bottles into 3D-knit shoes, growing rapidly since its 2015 debut to sell more than a million pairs and reach roughly $140M in revenue in 2018. Facing the challenge of scaling ecommerce, expanding into physical retail, and keeping customer experience seamless as demand surged, Rothy’s worked with Amazon Pay to support its online checkout and omnichannel customer journey.

Amazon Pay helped streamline payments and reduce friction at checkout so Rothy’s could focus on fast product development, community-driven marketing, and store rollouts. Backed by this smoother commerce experience, Rothy’s scaled production (repurposing over 30 million bottles), launched profitable retail locations (one store paid for itself in under four months), and maintained high customer engagement—milestones the brand achieved while leaning on Amazon Pay to support its growing digital and offline sales.

Rothy’s

Kerry Cooper

President and COO