Case Study: Reserving boosts global sales with Amazon Pay

Reserving.com boosts global sales with Amazon Pay integration

Reserving.com, a Spanish travel booking site founded in 2001, wanted to grow beyond Spain and Latin America but had limited brand recognition in international markets. The company also faced a high shopping cart abandonment rate caused by long payment processes, so it looked for a faster and more trustworthy checkout experience for global shoppers.

Reserving.com implemented Amazon Pay in June 2022 to speed up checkout in a few clicks and add payment options for its web and mobile channels. With Amazon Pay, Reserving.com said it boosted reservations, increased brand recognition, and reduced incident reports; it also later added deferred payments and flexible charge, and found that it received more reservations through Amazon Pay than through other payment methods after adding deferred payments.

Reserving

José María Bayona

Marketing, Communications, and Digital Channel Coordinator