Case Study: Plan de Ville achieves 60% higher order volume and higher average order value with Amazon Pay

Plan de Ville engages more customers with Amazon Pay

Plan de Ville is a boutique online retailer that showcases emerging luxury fashion designers and needed to build customer trust, increase conversions, and make checkout faster on its WooCommerce site. To address these challenges the company integrated Amazon Pay into its commerce experience to provide a familiar, secure checkout option and stronger brand credibility.

After adding Amazon Pay (April 2016), Plan de Ville saw immediate gains: total order volume rose 60% in the first week, roughly half of customers now use Amazon Pay, and those customers have a 60% higher average order value and are 20% less likely to return purchases. Amazon Pay also improved conversion at checkout and helped strengthen customer trust in the Plan de Ville brand.

Plan de Ville

Catherine Smith

Founder & Chief Executive Officer