Case Study: Mented Cosmetics achieves a fast, easy shopping experience with Amazon Pay

Meet the makeup company determined to leave no skin tone behind

Mented Cosmetics is a BIPOC-owned beauty brand built to serve skin tones that are often underserved, growing rapidly as a direct-to-consumer leader with tools like a Shade Finder, quizzes, and editorial content to help customers find the right products. As Mented expanded its online presence, it needed a seamless, trustworthy checkout option to match its customer-first experience — and integrated Amazon Pay to provide a fast, familiar payment flow at purchase.

Amazon Pay delivered a simplified, secure checkout option on Mented Cosmetics’ site, reducing friction for shoppers and making it easier to complete purchases after using Mented’s product-finding tools. By adding Amazon Pay, Mented Cosmetics improved the overall shopping experience, supporting higher conversion and customer satisfaction and helping sustain the brand’s rapid D2C growth.

Mented Cosmetics

K.J. Miller

Mented Cosmetics