Case Study: NYC baby brand Lalo achieves streamlined, secure online checkout with Amazon Pay

Meet the baby and toddler brand whose products grow with your child

Lalo is a NYC‑based direct‑to‑consumer baby and toddler brand known for adaptable, design‑forward products and a customer‑obsessed approach. To scale online sales while keeping checkout simple and trustworthy for busy parents, Lalo turned to Amazon Pay’s checkout solution to offer a familiar, fast payment experience at purchase.

By integrating Amazon Pay, Lalo streamlined payment flows with a trusted, one‑click option that reduces friction at checkout and reinforces the brand’s high‑service promise. Amazon Pay helped create a smoother, faster checkout that drives measurable improvements in completed purchases, lowers cart abandonment, and boosts customer satisfaction—supporting Lalo’s growth and reputation among new parents.

Lalo

Kristen R.

Lalo