Case Study: Madison Reed achieves faster checkout and a seamless e-commerce experience with Amazon Pay

Madison Reed - Customer Case Study

Madison Reed, a premium at‑home hair color brand founded by Amy Errett, set out to make salon‑quality, ammonia‑ and paraben‑free hair color easy and confidence‑inspiring for consumers. To support its e‑commerce-first strategy and omnichannel expansion (Color Bars and an Ulta partnership) while reducing purchase friction, Madison Reed integrated Amazon Pay so shoppers can buy using their Amazon accounts.

By implementing Amazon Pay, Madison Reed streamlined checkout and let customers save time by paying with existing Amazon credentials, reducing friction in the online purchase flow and complementing its AI chatbot, algorithmic notifications, and AR try‑on tools. Amazon Pay’s integration improved customer convenience and helped support Madison Reed’s broader growth from e‑commerce into retail locations and partnerships as the brand scaled.

Madison Reed

Amy Errett

Madison Reed