Case Study: Liberty London achieves greater mobile and international sales with Amazon Pay

Liberty London - Customer Case Study

Liberty London, a heritage retailer known for curated design, fashion and beauty, set out to scale its omni-channel experience and better serve mobile and international shoppers while making rare, hard-to-find products more easily purchasable. To address this challenge, Liberty launched Amazon Pay as part of its ecommerce checkout to simplify and accelerate payments for global and mobile customers.

By integrating Amazon Pay and upgrading its order management capabilities, Liberty enabled customers worldwide to complete purchases more easily and allowed stock to be fulfilled from multiple locations. According to Liberty, the launch with Amazon Pay has been “a powerful step in engaging with its mobile and international customers,” empowering global discovery and improving the brand’s omni-channel reach.

Liberty London