Case Study: L'ange achieves 5 million product sales and viral customer growth with Amazon Pay

L'ange - Customer Case Study

L'ange is a Chatsworth, California–based hair care and styling brand founded in 2017 by Dalia Lange to help women with coarse hair gain confidence through effective, affordable tools and products. To scale awareness and reach more customers, L'ange partnered with Amazon Pay, which featured the brand in its Merchant Spotlight/Customer Stories content.

Amazon Pay’s Merchant Spotlight amplified L'ange’s authentic product demonstrations and customer storytelling, helping broaden the brand’s reach. L'ange has sold over 5,000,000 products in two years, inspired tens of thousands of user posts that generated billions of impressions across social media, and set a goal to transform two million women by 2020.

L'ange