Case Study: Kamikoto achieves seamless direct-to-consumer checkout with Amazon Pay

Kamikoto - Customer Case Study

Kamikoto, a maker of high-end handcrafted Japanese knives prized by Michelin-starred chefs and home cooks alike, needed to scale its direct‑to‑consumer business while keeping prices low and delivering a premium online buying experience. To support that DTC model and win buyer trust, Kamikoto partnered with Amazon Pay.

Amazon Pay provided a seamless payment solution integrated into Kamikoto’s online storefront, simplifying checkout and reducing friction for customers. By using Amazon Pay, Kamikoto was able to reinforce its direct‑to‑consumer strategy, maintain competitive pricing, and drive measurable improvements in checkout conversion and customer satisfaction.

Kamikoto