Case Study: AllSaints achieves 34% higher checkout conversion and a 70-second faster checkout with Amazon Pay

Iconic fashion retailer AllSaints increases checkout conversion by 34%, using Amazon Pay

AllSaints, the iconic fashion retailer, was losing customers at checkout due to friction—shoppers repeatedly had to enter passwords, addresses and credit card details. To solve this, AllSaints integrated Amazon Pay to streamline payment and address entry and reduce friction in the checkout flow.

Amazon Pay’s solution auto-populates customers’ payment and address information for faster, one-click checkout and was implemented in weeks. As a result, AllSaints saw a 34% increase in checkout conversion, checkout time reduced by 70 seconds, 24% of customers chose Amazon Pay within two weeks of launch, and average order value rose 15%.

AllSaints

Rich Ascott

Global Digital Director