Case Study: Hulu achieves easier student checkout and increased student subscriptions with Amazon Pay

Hulu - Customer Case Study

Hulu launched a student-discount program (Hulu U) offering eligible U.S. college students a $1.99/month subscription (versus the $5.99 standard price) and needed a simple, trusted payment and checkout experience to reduce friction for sign-ups. To streamline the enrollment flow and make payment management easier for students, Hulu partnered with Amazon Pay for subscription checkout.

By integrating Amazon Pay, Hulu enabled students to subscribe quickly using their Amazon credentials, simplifying payment updates and lowering barriers to start streaming. Amazon Pay’s checkout integration supported the Hulu U rollout, making it easier for students to take advantage of the $1.99/month offer while simplifying ongoing payment management.

Hulu