Case Study: Plan de Ville achieves a 60% increase in average order value with Amazon Pay

How WooCommerce merchant, Plan De Ville, is engaging with her customers and empowering emerging designers to win the fashion game

Plan de Ville, founded by Catherine Smith, is a WooCommerce e-commerce retailer that curates debut collections from emerging luxury designers. Facing a crowded market dominated by major labels and limited avenues for new talent to profitably sell, the business needed to improve conversion and streamline payments — so Plan de Ville integrated Amazon Pay.

By implementing Amazon Pay to simplify checkout, Plan de Ville drove a measurable uplift in customer spending: average order value increased by 60%. The faster, familiar payment experience helped fuel revenue growth as the site scaled to carry 50 labels and attract major press, demonstrating Amazon Pay’s clear impact on conversion and order size.

Plan de Ville

Catherine Smith

Founder & Chief Executive Officer