Case Study: Two Blind Brothers achieves 4× holiday revenue growth with Amazon Pay

How Two Blind Brothers’ authentic online voice connects with new and returning customers

Two Blind Brothers is a designer clothing brand founded by two brothers diagnosed with Stargardt disease that donates 100% of its profits to gene‑therapy research through the Foundation Fighting Blindness. Growing primarily by word of mouth, the company struggled with unpredictable demand and repeated backorders after high‑profile moments like an appearance on The Ellen DeGeneres Show. Two Blind Brothers sells its men’s and women’s lines online and offers Amazon Pay as a checkout option.

By pairing an authentic "Shop Blind" campaign with e‑commerce that accepts Amazon Pay, Two Blind Brothers created a memorable, shareable buying experience that boosted conversions and customer engagement. The initiative helped the brand generate four times more revenue in November–December 2018 than it had in the first ten months of the year, while Amazon Pay helped customers complete purchases that support the company’s mission.

Two Blind Brothers