Case Study: Twitch raises $2.7M for COVID‑19 relief and supports creators’ income with Amazon Pay

How Twitch is generating millions for COVID-19 relief and other causes

Twitch, the live-streaming platform, faced the dual challenge of raising funds for COVID-19 relief and keeping communities and creators financially supported during widespread lockdowns. To meet that need, Twitch used integrated digital payments—Amazon Pay is integrated through Twitch—to enable donations, subscriptions, and charity drives directly on the platform.

By using Amazon Pay’s payment tools, Twitch ran events like the March 28 Stream Aid 12‑hour marathon that raised $2.7 million for the UN Foundation’s COVID‑19 Solidarity Response Fund, while individual fundraisers such as Sean “Jacksepticeye” McLoughlin raised $650,000 in a single day. Amazon Pay’s integration also supports ongoing subscriptions and donations, contributing to Twitch’s broader charitable impact (about $75 million raised for 100+ charities) and delivering measurable fundraising and creator income.

Twitch

Sara Clemens

Chief Operating Officer